To get more clients for a law firm, focus on strengthening referral relationships, improving online visibility through SEO and paid search, and building trust through clear positioning, reviews, and client experience

AI has changed how people find, evaluate, and choose professional services. What used to involve pages of research, multiple website visits, and long comparison cycles is now increasingly compressed into a single interaction with an AI-powered search interface. Buyers ask a question and expect a clear, confident answer.